Skip Navigation
Alexis Madrigal

Alexis Madrigal - Alexis Madrigal is a senior editor at The Atlantic. He's the author of Powering the Dream: The History and Promise of Green Technology.
More

The New York Observer calls him, "for all intents and purposes, the perfect modern reporter." Madrigal co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science Web site in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

What We Almost Called the Movie Projector

By Alexis Madrigal
Dec 16 2010, 3:37 PM ET Comment

Matthew Battles over at Gear Fuse points out an amazing New York Times article from 1898 that lists some of the names people used to refer to emerging motion-picture technologies. They are just outstanding, for example: animaloscope, cinnomonograph, katoptiikum, lobsterscope, mutoscope, phenakistoscope, vivrescope, xograph. And they remind us that what we call the technologies we use is as contingent as the technologies themselves.

It's a vibrant lexical bestiary of images, actions, and ideals: time, light, vitality, movement, judgment, change, vision, epiphany, and the animal world. Although the writer of this piece talks about a single machine, these weren't all names for the same thing; moving pictures emerged in a radiant bouquet of formats, modes of presentation, and proprietary media. The names are evocative of another time--and taken together, they express a condition familiar to us all.

Read the full story at Gear Fuse.

Presented by

More at The Atlantic

How 'Natural' Is Stevia? How 'Natural' Is Stevia?
Visit Versailles, Yosemite, and the Ancient Temples of Japan With Google's World Wonders Project Versailles from Your Couch: Google's World Wonders
Visit Afghanistan's 'Little America,' and See the Folly of For-Profit War The Folly of For-Profit War
Hog Wild: Hunting Boars With Congress' Most Conservative Member Hunting Boar With a GOP Congressman
The End of Serena Williams The End of Serena Williams

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.
blog comments powered by Disqus

Just In

View All Correspondents

The Biggest Story in Photos

Afghanistan: May 2012

Jun 1, 2012

Subscribe Now

SAVE 59%! 10 issues JUST $2.45 PER COPY

Facebook

Newsletters

Sign up to receive our free newsletters

(sample)

(sample)

(sample)

(sample)

(sample)

(sample)