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Alexis Madrigal

Alexis Madrigal - Alexis Madrigal is a senior editor at The Atlantic. He's the author of Powering the Dream: The History and Promise of Green Technology.
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The New York Observer calls him, "for all intents and purposes, the perfect modern reporter." Madrigal co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science Web site in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

The Twitter Hulks: A Case Study in Meme Evolution

By Alexis Madrigal
Dec 6 2010, 5:40 PM ET Comment

Perhaps the best thing about Twitter is that it lowers the barrier to creating spinoffs of memes.  Take the Twitter Hulks that Jason Kottke points out today. Writing Tweets in Hulk-speak -- ALL CAPS, ANGRY, NO COMPLETE SENTENCES -- is practically it's own microgenre now. For my money, the funniest all-time Hulk Tweet came from Feminist Hulk a couple of days ago: "HULK TAKE DAY TO SNUGGLE IN BED AND DRINK KOMBUCHA. LITTLE ACTS OF SELF-CARE=HULK'S FOUNDATION FOR ANTI-HEGEMONIC SMASH!"

Here's are (some of) Kottke's selections:

FEMINIST HULK: "TRICK TO SMASHING GENDER BINARY: MAKE SURE IT NOT SIMPLY BREAK INTO TWO NORMATIVE PIECES. HULK CREATE GENDERQUEER DEBRIS!"

DRUNK HULK: "CAREFUL HOW NAME YOU CHILD! MONTANA LAST NAME GET HER DISNEY SHOW! MONTANA FIRST NAME GET HER PORN CAREER! MORE YOU KNOW!"

BUDDHIST HULK: "HULK SPEND DAY SMASHING BARRIERS TO AWAKENING. HULK HEART OVERFLOW WITH JOY."

Read the full story at Kottke.

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