Do Not Track List Could Keep Marketers From Following Your Internet Habits

Modeled after the Do Not Call List that prevents telemarketers from reaching out to those who have joined, a new Do Not Track List proposed in a privacy report released today by the Federal Trade Commission would stop online marketers from following your every move. Currently, your Web browsing habits are being tracked by various sites and companies that hope to learn more about you and make it so you're more likely to be influenced by the advertising they present.

Protecting consumer privacy, the FTC says, is critical as marketers -- particularly online marketers -- are analyzing the websites consumers visit, the online links they click, Internet searches, online and offline purchases, the physical locations of cell phones and other wireless devices and all sorts of personal information disclosed on social networking sites.

Read the full story at the Associated Press.