A Holiday Photoshop Contest: How Would You Dress an Atlantic Reader?

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Atlantic Man_600.jpg

Well, dear readers, it's Christmas, so I have a present for you from deep in the archives of the Atlantic. Back in 1988, we ran the advertisement you see above, which consists of a hunky man dressed in his skivvies. You see, he's waiting for you to dress him! You can do him up in a tuxedo or cowboy boots, riding pants or a Hawaiian shirt. Or all of the above. It all went along with the magazine's tag line back then: "Well-read. Well-rounded."

The text that ran with the ad asked, "How would you dress an Atlantic reader?" And provided the following answers:

In a custom tailored suit and handcrafted shoes, perhaps? Bermuda shorts, sandals, and nosecoat? Well, they're both right. Along with thousands of other ways to dress our readers. Who happen to be everyone from industrialists to rock stars.

There is one way, however, to describe all our readers. Influential.

Which is true, of course. Just the other day, Jay Z was telling me that the Atlantic was his favorite print magazine. (Ok, that's a lie, but you never know.)

In any case, I don't think they meant the paper doll to be taken literally, but this being the Photoshop Age and me being obsessed with our history, I couldn't help turning the ad into a real digital paper doll. I took a few minutes and cut out each of the clothing items and dropped them into different layers in a Photoshop file.

Now, I'm not sure anyone actually wants to do this, but one the off-chance that you do, I've posted the Photoshop file here. I'll gift a free subscription to the magazine for the best/funniest/most interesting interpretation of the ad. Feel free to go wild. (Tom Selleck waterfall wild.)

To get you thinking, one of our own designers, the talented Katie Mathy Maciocha, created the hipster Atlantic reader you see below.

Send your entries to amadrigal[at]theatlantic.com or post a link to your image in the comments. You've got until the end of the decade.

Happy Holidays. Thanks for reading.

Atlantic Man_km600.jpg

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Alexis C. Madrigal

Alexis Madrigal is the deputy editor of TheAtlantic.com. He's the author of Powering the Dream: The History and Promise of Green Technology. More

The New York Observer has called Madrigal "for all intents and purposes, the perfect modern reporter." He co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science website in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

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