5 Interesting Facts from Pew's Twitter Study

Pew released a new study today about the habits of Twitter users. They surveyed about 1,000 people generally and then 100 users in-depth about their habits. There aren't too many shocking revelations, but there are a few nice datapoints for your next slide deck.

  • 6 percent of all adult Americans use Twitter. That's 18 million people.
  • The group of Americans who are by far the most likely to use Twitter are Hispanics. 18 percent of Hispanic Internet users Tweet.*
  • More than half of the Twitter users surveyed say they post "humorous or philosophical observations about life in general."
  • 36 percent of Twitter users check the site "for materials posted by others" at least once a day.
  • 48 percent of Twitter users check the site "for materials posted by others" "once every few weeks."

*I hate the word Hispanic. I'll use it, but want my protest lodged.

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