Washington Post Buys #Election Hashtag

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In a first for Twitter and the media industry, the Washington Post is purchasing the hashtag #election tomorrow. It will appear in the right sidebar on Twitter.com. The buy means that Washington Post stories will appear above other tweets when users click on the hashtag.

The journalism outfit The Poynter Institute has the full story:

The Post's sponsorship of the term #Election means that it will appear at the top of the list of Trending Topics on Tuesday.

When users click on that topic, one of the Post's tweets will appear above other tweets with the #Election hashtag -- giving the Post prime real estate to promote its coverage and updates.

By being the only news organization using Twitter this way, the Post could rise above the din of election-related conversation and draw more traffic to its website. This is the first time a news org has used one of Twitter's "promoted products," according to Chloe Sladden, Twitter's director of media partnerships.

"Because the Promoted Trend is on the homepage of Twitter, the Post has the potential to lead the story cycle about the election on Twitter by maintaining a consistent presence," Sladden said in a written statement via e-mail.

Read the full story at Poynter.

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Alexis C. Madrigal

Alexis Madrigal is the deputy editor of TheAtlantic.com. He's the author of Powering the Dream: The History and Promise of Green Technology. More

The New York Observer has called Madrigal "for all intents and purposes, the perfect modern reporter." He co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science website in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

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