Microsoft Kinect Sales Outpace Apple's iPad

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Perhaps it's unfair to compare a new gesture-based controller for Microsoft's Xbox 360 to Apple's iPad tablet, but both are competing for consumer dollars in the electronics market. With that in mind, ReadWriteWeb's Marshall Kirkpatrick points out that it took Microsoft just 25 days to sell 2.5 million controllers while Apple needed 60 days to sell two million devices.

There are certainly a lot of caveats to these numbers -- Black Friday sales, the difference in retail price, etc -- but it's safe to say is that the Kinect already looks like a success. Microsoft expects to sell 5 million units by the end of the year.

The iPad was crowned the fastest-adopted consumer electronic device ever last month, stealing the title from the once-coveted DVD player. Records are made to be broken, though, and the Microsoft Kinect has already come out of the gate twice as fast. Notably, Microsoft predicted back in September that it would sell more Kinects than Apple is selling iPads.

25 days after its launch, Microsoft said today that it has sold 2.5 million motion-detecting Kinect devices. Granted, that includes sales over the Black Friday shopping holiday, but reviews of the device have been positive. Apple took twice as long to sell its 2 millionth iPad. These seem to be the days of the radically new interface.

Read the full story at ReadWriteWeb.

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Alexis C. Madrigal

Alexis Madrigal is a senior editor at The Atlantic, where he oversees the Technology Channel. He's the author of Powering the Dream: The History and Promise of Green Technology. More

The New York Observer calls Madrigal "for all intents and purposes, the perfect modern reporter." He co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science Web site in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

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