While here in the U.S. of A., SunChips' noisy (but biodegradable!) bag got tossed out by Frito-Lay, the Canadians get to keep theirs. Here, we see Frito-Lay Canada's sustainability chief telling you all about that decision.
Bonus: if you still think the bag is too loud, they'll send you a free pair of ear-plugs. As you'll all recall, the SunChips bag sent me into a paroxysm of moralizing and despair. This video will inspire no such outburst.
Hat tip to Mark Karayan.
Alexis Madrigal is a senior editor at The Atlantic, where he oversees the Technology channel. He's the author of Powering the Dream: The History and Promise of Green Technology. More
The New York Observer calls Madrigal "for all intents and purposes, the perfect modern reporter." He co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science Web site in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.
He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).
Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.
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