Google, Facebook to Spar at This Week's Web 2.0 Conference

Reuters has a great overview of this week's upcoming Web 2.0 conference, which begins Monday in San Francisco. While a possible AOL-Yahoo hookup will command some attention, all eyes are on Facebook and Google as they both try and hit each other where it hurts. For example, it's widely expected that Facebook will unveil a new messaging system that will be more e-mail-like. Techcrunch reports that Facebook employees call it a "Gmail killer."

It's a battle to control your default online identity, and it's playing out before your eyes. The only problem is: who do you root for?

The technology industry's latest rivalry takes centerstage next week when Internet powers Google Inc and Facebook lay out their competing visions to create a new generation of Web services at a high-profile conference in San Francisco.

The relationship between the two Internet icons has become increasingly confrontational, and the battle will likely intensify on Monday when Facebook is expected to introduce a revamped version of its messaging technology that could pose a challenge to Google's Gmail. Facebook Chief Executive Mark Zuckerberg and Google Chief Eric Schmidt will each take the stage, along with dozens of other Internet industry heavyweights, during the 3-day Web 2.0 conference that kicks off Monday.

Read the full story at Reuters.

Presented by

How to Build a Tornado

A Canadian inventor believes his tornado machine could solve the world's energy crisis. The only problem? He has to prove it works.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

How to Build a Tornado

A Canadian inventor believes his tornado machine could solve the world's energy crisis.

Video

A New York City Minute, Frozen in Time

This short film takes you on a whirling tour of the Big Apple

Video

What Happened to the Milky Way?

Light pollution has taken away our ability to see the stars. Can we save the night sky?

Video

The Pentagon's $1.5 Trillion Mistake

The F-35 fighter jet was supposed to do everything. Instead, it can barely do anything.

More in Technology

Just In