Google, Facebook to Spar at This Week's Web 2.0 Conference

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Reuters has a great overview of this week's upcoming Web 2.0 conference, which begins Monday in San Francisco. While a possible AOL-Yahoo hookup will command some attention, all eyes are on Facebook and Google as they both try and hit each other where it hurts. For example, it's widely expected that Facebook will unveil a new messaging system that will be more e-mail-like. Techcrunch reports that Facebook employees call it a "Gmail killer."

It's a battle to control your default online identity, and it's playing out before your eyes. The only problem is: who do you root for?

The technology industry's latest rivalry takes centerstage next week when Internet powers Google Inc and Facebook lay out their competing visions to create a new generation of Web services at a high-profile conference in San Francisco.

The relationship between the two Internet icons has become increasingly confrontational, and the battle will likely intensify on Monday when Facebook is expected to introduce a revamped version of its messaging technology that could pose a challenge to Google's Gmail. Facebook Chief Executive Mark Zuckerberg and Google Chief Eric Schmidt will each take the stage, along with dozens of other Internet industry heavyweights, during the 3-day Web 2.0 conference that kicks off Monday.

Read the full story at Reuters.

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Alexis C. Madrigal

Alexis Madrigal is the deputy editor of TheAtlantic.com. He's the author of Powering the Dream: The History and Promise of Green Technology. More

The New York Observer has called Madrigal "for all intents and purposes, the perfect modern reporter." He co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science website in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

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