Facebook Introduces 'Unlike' Button

More
UnlikeButton.jpg

Users have been so busy complaining through Twitter and other venues about the most noticeable of recent changes made to Facebook -- the font size in the News Feed -- that they missed something else: the introduction of an Unlike button. It's not the Unlike button that you've been waiting for, though -- one that would allow you to silently sweep in and thumbs-down everything your friends have to say.

The new Unlike button appears when you "X" a story from your Feed that was placed there by a page that you follow. Now, in addition to marking the story as spam, hiding the individual story or hiding all future stories from that page in question, you also have the option to "Unlike Page." Unliking pages has always been an option -- you're not forever tied to that regrettable late-night endorsement -- but required many more steps in the past.

Giving users this option will force "Facebook wall posts [to] behave a little bit more like email, while raising the stakes on high-level message relevancy so audience members don't opt out," according to Clickz, a marketing news website. Once you get people to "Like" your page, the work isn't over: you have to keep them interested. It's likely that this new development will also help to reduce the number of posts appearing on your News Feed as marketers work to keep their products from appearing to be too spammy.

Via ReadWriteWeb.

Jump to comments
Presented by

Nicholas Jackson is a former associate editor at The Atlantic.

Get Today's Top Stories in Your Inbox (preview)

Juice Cleanses: The Worst Diet

A doctor tries the ever-popular Master Cleanse. Sort of.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Juice Cleanses: The Worst Diet

A doctor tries the ever-popular Master Cleanse. Sort of.

Video

Why Did I Study Physics?

Using hand-drawn cartoons to explain an academic passion

Video

What If Emoji Lived Among Us?

A whimsical ad imagines what life would be like if emoji were real.

Video

Living Alone on a Sailboat

"If you think I'm a dirtbag, then you don't understand the lifestyle."

Feature

The Future of Iced Coffee

Are artisan businesses like Blue Bottle doomed to fail when they go mainstream?

Writers

Up
Down

More in Technology

Just In