Since I poked a little fun at Hunch's inability to find me good gifts for those closest to me, I should note that they've got a great bit of data analysis on the age old question, "Coke or Pepsi?" It turns out that your answer actually is more tightly correlated with a set of other
behaviors and beliefs than you might think.
As we noted, Hunch works by asking people a bunch of questions and correlating those things with each other. Sometimes, they find that seemingly irrelevant choices are actually quite predictive of what demographic you fall into.
Here's Hunch's summary of what their data says it means to prefer one soda over another.
SNAPSHOT OF FINDINGS
* Coke drinkers are habitual e-mail checkers (in part because they have multiple e-mail accounts) who either live in the 'burbs or an urban environment. They're devoted foodies who love their sushi, order their burgers with some pink in the middle, prefer their fries bistro style and birthday cakes to be either made from scratch or purchased from a bakery (no cake mixes here). Furnished with the likes of Crate & Barrel and Ikea, their homes are stylish and contemporary -- a comfortable place to return to after their travels, which are frequent. Coke drinkers definitely have a valid passport and are more likely to speak several languages.
* Pepsi drinkers, on the other hand, might not have had a vacation in the past six months and it's going to be a while before they get out of the country (if ever). They're more likely to be homebodies who enjoy spending time with their children and catching up with their favorite TV programs. Periodicals such as Better Homes & Gardens and the Food Network Magazine inspire DIY projects in the kitchen and around the home. And while they love their Facebook -- Pepsi drinkers are more likely to be avid Facebook users -- the iPhone? They could take it or leave it.
Read the full story at Hunch.