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Alexis Madrigal

Alexis Madrigal - Alexis Madrigal is a senior editor at The Atlantic. He's the author of Powering the Dream: The History and Promise of Green Technology.
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The New York Observer calls him, "for all intents and purposes, the perfect modern reporter." Madrigal co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science Web site in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

Windows Phone 7? It Looks Pretty Good in the Field

By Alexis Madrigal
Oct 21 2010, 9:28 AM ET Comment

wp7_start_338b.jpgHands-on impressions of the first Windows Phone 7 devices are coming out -- and reviewers mostly like what they see. Microsoft appears to have made good on the promise that they were going to take a completely new approach to their mobile OS, picking the best from Google's Android and Apple's iOS.

I like one decision they've made. The icons are big (Microsoft calls them "tiles") and they aren't just convenient points to press to launch an application. They are useful in-and-of-themselves. I only use a few apps over and over, so I don't need to see 20 icons at a time. (Your usage may vary.)

Here's Computerworld's Dan Rosenbaum very positive write-up of two early WP7 phones, the Samsung Focus and HTC Surround:

The first thing you'll see when you fire up a WP7 phone is an interface that will knock your socks off. It's immediately apparent that Microsoft achieved at least three design goals:

1. Forget that Windows Mobile ever existed. Start with a clean sheet of paper.
2. Make a phone that is at least as tied to the cloud with Microsoft tools as anything Google could ever do.
3. Build an interface that's impossible to look at without getting information.

It's that third point that makes WP7 truly different from other phones. Where other smartphones use small icons that, aside from status badges, are pretty much static, Microsoft's large icons, which it calls tiles, are either in motion or tell you something substantive. An iPhone screen displays a 4-by-5 grid of 57-by-57-pixel icons, some with badges, all with captions. In contrast, WP7 tiles come in two sizes. The smaller is a roughly 3/4-in. square -- only two will fit across a phone's screen. The larger icon is the same height and roughly twice as wide, nearly filling the width of the screen.

Read the full story at Computerworld.

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