Skip Navigation
Nicholas Jackson

Nicholas Jackson - Nicholas Jackson is an associate editor at The Atlantic, where he oversees the Health channel. A former media aggregator for Slate, he has also worked for Encyclopaedia Britannica, Texas Monthly and other publications.

The World's Most Expensive Domain Names

By Nicholas Jackson
Oct 22 2010, 1:55 PM ET Comment

Earlier this week, the Register reported that, according to documents filed in California, Escom LLC had agreed to hand over the domain sex.com to Clover Holdings Ltd. for a cool $13 million. Sex.com has long been considered one of the most expensive domain names of all time: Back in 2006, when Escom purchased the domain from the previous owner, the price was reported to be somewhere between $12 million and $14 million.

Escom is currently bankrupt, so the final deal hinges on approval from a bankruptcy court, but Clover was selected from among a dozen bidders who all wanted the domain.

Sex.com was originally registered by Gary Kremen, founder of Match.com, in 1994, according to the Register. Soon after, it was stolen by convicted con Stephen Cohen and it took Kremen five years to recover it. Cohen, reportedly, was making almost $6 million a year on advertising sold on the site. When a court ruled against Cohen, he was slapped with a $65 million fine, but fled to Mexico.

Most big-name domains don't share similarly turbulent backstories, but their sale price does say something about Internet trends and the value of reaching a large audience on the web.



Presented by

More at The Atlantic

For the St. Louis Art Museum, a Legal Victory Raises Ethical Questions St. Louis Museum's Legal Victory Raises Ethical Questions
Hey Voters: The Kill List Is What Matters Hey Voters: President Obama's Kill List Is What Matters
'Black Lagoon': The First, Great Pretty-Girl-Attacked-By-Aquatic-Beast Film? The First Great Pretty-Girl-Attacked-By-Aquatic-Beast Film
Don Pettit Is About to Become Your New Favorite Astronaut Don Pettit Is Your New Favorite Astronaut
The Edwards Trial: A Bad Idea From Before the Start The Edwards Trial: A Massive Waste of Time

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.
blog comments powered by Disqus

Just In

View All Correspondents

The Biggest Story in Photos

Afghanistan: May 2012

Jun 1, 2012

Subscribe Now

SAVE 59%! 10 issues JUST $2.45 PER COPY

Facebook

Newsletters

Sign up to receive our free newsletters

(sample)

(sample)

(sample)

(sample)

(sample)

(sample)