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Alexis Madrigal

Alexis Madrigal - Alexis Madrigal is a senior editor at The Atlantic. He's the author of Powering the Dream: The History and Promise of Green Technology.
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The New York Observer calls him, "for all intents and purposes, the perfect modern reporter." Madrigal co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science Web site in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

The Most DVR-ed Show in History

By Alexis Madrigal
Oct 12 2010, 3:56 PM ET Comment

You know that we love exploring how people use the whizbang technologies companies create because people always surprise us.

The latest evidence? Gawker notes that the new Hawaii Five-0 is the most DVR-ed show in history. 3.4 million people watched it within a week of its premiere. I didn't see that one coming, but it is poetic that a rehashed show would lead the DVR list. The Washington Post has the details:

Industry navel-gazers had predicted the most DVR'd show of the new season's first week would most likely be a returning hit on a younger-skewing network. That's because younger viewers are more tech-savvy, and because navel-gazers presumed that people would record returning faves so they could sample the new shows in the actual time slots.

They were wrong on both counts.

"Hawaii Five-O" tops the list -- and sets a new industry record -- after an additional 3.374 million people watched the very first episode within a week of its Sept. 20 broadcast.

Those viewers get added to the 14.213 million people who had watched the "H5-O" unveiling that first Monday of the season, for a grand total of 17.587 million viewers.

Read the full story at The Washington Post.


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