Hey, For $250, That Nook Looks Pretty Good

500x_nookcolorfinal_5.jpg

Barnes & Noble introduced its improved Nook e-reader today, a 7-inch, full-color tablet running the Android operating system.

I can't say that I was burning with excitement about a new Nook. After all, the iPad has a kind of cachet and polish that the Nook just doesn't. On the other hand, at $250, just half of the iPad's price, I could see buying one. Not as a keyboardless mini-computer but just as a content reader for book, magazine, and newspaper content. For that, regardless of what Chairman Steve says, the 7-inch size (about the same as a paperback book) is perfect for tossing into a bag.

Perhaps the larger point is that perhaps the tablet market won't be quite as winner-take-all as it seems after the iPad's incredible run in the last few months. Maybe multiple devices will carve out and sustain niches serving a specific set of customers, even as the iPad becomes the all-purpose device in the center of the industry.

Image: Gizmodo
Presented by

How to Build a Tornado

A Canadian inventor believes his tornado machine could solve the world's energy crisis. The only problem? He has to prove it works.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

How to Build a Tornado

A Canadian inventor believes his tornado machine could solve the world's energy crisis.

Video

A New York City Minute, Frozen in Time

This short film takes you on a whirling tour of the Big Apple

Video

What Happened to the Milky Way?

Light pollution has taken away our ability to see the stars. Can we save the night sky?

Video

The Pentagon's $1.5 Trillion Mistake

The F-35 fighter jet was supposed to do everything. Instead, it can barely do anything.

More in Technology

Just In