Hey, For $250, That Nook Looks Pretty Good

500x_nookcolorfinal_5.jpg

Barnes & Noble introduced its improved Nook e-reader today, a 7-inch, full-color tablet running the Android operating system.

I can't say that I was burning with excitement about a new Nook. After all, the iPad has a kind of cachet and polish that the Nook just doesn't. On the other hand, at $250, just half of the iPad's price, I could see buying one. Not as a keyboardless mini-computer but just as a content reader for book, magazine, and newspaper content. For that, regardless of what Chairman Steve says, the 7-inch size (about the same as a paperback book) is perfect for tossing into a bag.

Perhaps the larger point is that perhaps the tablet market won't be quite as winner-take-all as it seems after the iPad's incredible run in the last few months. Maybe multiple devices will carve out and sustain niches serving a specific set of customers, even as the iPad becomes the all-purpose device in the center of the industry.

Image: Gizmodo
Presented by

Why Principals Matter

Nadia Lopez didn't think anybody cared about her middle school. Then Humans of New York told her story to the Internet—and everything changed.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

A History of Contraception

In the 16th century, men used linen condoms laced shut with ribbons.

Video

'A Music That Has No End'

In Spain, a flamenco guitarist hustles to make a modest living.

Video

What Fifty Shades Left Out

A straightforward guide to BDSM

More in Technology

Just In