Apple's Retail Stores vs. Disneyland

Apple Stores.jpg

On Apple's earnings call, you probably didn't catch that Apple set a new retail foot traffic record last quarter, what with all the iPad supply fears and Steve Jobs ranting. But they did: more than 74.5 million people went to one of the 317 Apple stores across the world.

Only a small percentage of them actually bought anything, but that's the point. Apple has managed to transform *hanging out in their stores* into entertainment. Of course, kids have been loitering in malls for decades, but the Apple store experience is far more specific. It's about playing with all the neat Apple stuff.

The crazy thing is that the company's reach and popularity mean that a big chunk of the world's rich youth are all experiencing the APPLE STORE TRIP together. I think it will be a cultural touchpoint for decades -- like the cinema of Fellini's Italy or the department store in turn-of-the-century America -- even if Apple wanes.

apple store grand opening.jpg

Data sources:

  1. Apple earnings call
  2. Themed Entertainment Association annual report
  3. Billboard
  4. Opera America
Presented by

Never Tell People How Old They Look

Age discrimination affects us all. Who cares about youth? James Hamblin turns to his colleague Jeffrey Goldberg for advice.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

Never Tell People How Old They Look

Age discrimination affects us all. James Hamblin turns to a colleague for advice.

Video

Would You Live in a Treehouse?

A treehouse can be an ideal office space, vacation rental, and way of reconnecting with your youth.

Video

Pittsburgh: 'Better Than You Thought'

How Steel City became a bikeable, walkable paradise

Video

A Four-Dimensional Tour of Boston

In this groundbreaking video, time moves at multiple speeds within a single frame.

Video

Who Made Pop Music So Repetitive? You Did.

If pop music is too homogenous, that's because listeners want it that way.

More in Technology

Just In