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Alexis Madrigal

Alexis Madrigal - Alexis Madrigal is a senior editor at The Atlantic. He's the author of Powering the Dream: The History and Promise of Green Technology.
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The New York Observer calls him, "for all intents and purposes, the perfect modern reporter." Madrigal co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science Web site in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.
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Amazon App Barcode Scanner Makes Comparison Shopping Easy

By Alexis Madrigal

Oct 13 2010, 7:54 AM ET Comment

Amazon's free app just got easier to use. It now includes barcode scanning for comparison shopping. So, before you shell out some cash at Best Buy or Radio Shack, remember to whip out your phone and see the premium you're probably paying to have that little gadget in your hands right now.

Amazon just updated their Amazon Mobile app for iPhone to now include barcode scanning. Basically, while you are out and about shopping, you can use your iPhone to scan the barcode of whatever you are thinking of buying, and Amazon will give you their price on the item. From there, you can purchase it and choose all your shipping options. Seriously, we have no idea what took Amazon so long to implement this, but it'll definitely be a money saver. You can download the Amazon Mobile app for free.

Read the full story at Gear Live.

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