20% of iPad Usage Takes Place in Bed

NPD, one of the big consumer research firms, put out a new report on how people use their iPads. It's filled with nice little tidbits -- e.g. the earliest adopters now spend 18 hours a week on the gadget -- but my favorite datapoint was the amount of time people spend under the sheets with their devices.

Watching video on a device like this has always been a personal activity, and since 20 percent of users' time with the iPad was spent with it in bed, only slightly less than the 25 percent of time consumers spent with their iPad in a stationary surface mode, it is obvious that the iPad form factor makes people feel warm and cuddly.

Read the full story at NPG Group Blog.