20% of iPad Usage Takes Place in Bed

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NPD, one of the big consumer research firms, put out a new report on how people use their iPads. It's filled with nice little tidbits -- e.g. the earliest adopters now spend 18 hours a week on the gadget -- but my favorite datapoint was the amount of time people spend under the sheets with their devices.

Watching video on a device like this has always been a personal activity, and since 20 percent of users' time with the iPad was spent with it in bed, only slightly less than the 25 percent of time consumers spent with their iPad in a stationary surface mode, it is obvious that the iPad form factor makes people feel warm and cuddly.

Read the full story at NPG Group Blog.

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Alexis C. Madrigal

Alexis Madrigal is the deputy editor of TheAtlantic.com. He's the author of Powering the Dream: The History and Promise of Green Technology. More

The New York Observer has called Madrigal "for all intents and purposes, the perfect modern reporter." He co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science website in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

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