While most people use Google, Bing, or Yahoo, there are more niche search engines. Yesterday, ReadWriteWeb looked at three search engines based around religion -- I'm Halal, Seekfind, and Jewogle -- to see how their results differed. Turns out the clear winner was I'm Halal.

The site's about page is kind of fascinating, if not perfectly written. Relevance, the currency for the web, takes on a whole new meaning in this context.

"Because there is no search engine out there that is truly build on top of social-cultural and ethical values, we have entered the search market to offer Muslim internet users a tailor made search experience...," the site's creators write. "Alternative search engines are built for the great mass, which makes them extremely mainstream oriented while search is mostly cultural biased. This means that search algorithms should calculate the culture, mindset and lifestyle of the user in the determination process of relevancy." [emphasis added]

In any case, here's a snippet from ReadWriteWeb's post. Check out the whole thing if you want to see the details on how the search engines performed:

Now there are search engines for each of the "people of the book," Christian, Jewish and Muslim. Although it is just a skim through the possibilities, I thought I would test each of these engines. Would I find anything surprising in the results? Or would they do what so much of the Web does already, reaffirm the presuppositions with which each group of users already approaches the world? But most importantly, do they work as search engines?

Read the full story at ReadWriteWeb.