How Twitter Knows What You Like

Technology Review has a fascinating short post about a talk by Twitter's analytics lead, Kevin Weil. He's the guy in charge of looking for patterns in the 12 terabytes worth of Tweets generated each day. My favorite tidbit was this correlation:

Twitter has discovered that it can make good guesses about the topics a user is interested in by looking at the users he follows that don't follow him back.

It is those people you are willing to follow without reciprocation that define your taste. There's something poetic in that, even if I can't quite figure out what.

Or maybe Shaquille O'Neil, The New York Times, and Justin Bieber have a lot of followers but few friends. Perhaps the star accounts become key evidence for Twitter that you're a newshound 14-year old girl or an old man who loves bad music.
 
Read the full story at Technology Review.

Presented by

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

A Stop-Motion Tour of New York City

A filmmaker animated hundreds of still photographs to create this Big Apple flip book

Video

The Absurd Psychology of Restaurant Menus

Would people eat healthier if celery was called "cool celery?"

Video

This Japanese Inn Has Been Open For 1,300 Years

It's one of the oldest family businesses in the world.

Video

What Happens Inside a Dying Mind?

Science cannot fully explain near-death experiences.

More in Technology

Just In