Fifteen-Year-Old Cleans Up With iTunes Instant Search

itunesinstant3.jpg

After Google debuted instant searching last week, amateur developers were quick to capitalize on the accompanying buzz. New launches inspired by the search giant have brought fame to a handful of spin-offs, but a new one that branches outside of Google's massive empire might also bring fame's elusive cousin, fortune. That was never the goal, though; iTunes Instant creator Stephen Ou just wanted to push Apple to return to its roots.

Apple, Ou thinks, could learn from his product. In a manifesto, Ou argues that Apple, long celebrated for its clean and simple user interfaces, isn't simple enough anymore. "When you are performing a search, there are too content displaying upfront," the creator with a slippery grasp on English writes -- adorably -- on his Tumblr. "You will be definitely overwhelmed once search results are being shown."

To clean and speed up the search process, Ou built a website that returns a dozen rotating results to visitors as they search for a song or album. One click on the link will bring you straight to the iTunes store. And, because his program is set up to provide links through Apple's affiliate program, Ou will receive a five percent kickback on any purchases.

As of this writing, Ou has not been entered into the people-powered encyclopedia, but his work is getting a bit of recognition. On his Twitter feed, stephenou, the young developer announced that he had been contacted by Apple earlier today. But we won't know what about until school lets out at 4 p.m. PST.

Presented by

Nicholas Jackson is a former associate editor at The Atlantic.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

A Stop-Motion Tour of New York City

A filmmaker animated hundreds of still photographs to create this Big Apple flip book

Video

The Absurd Psychology of Restaurant Menus

Would people eat healthier if celery was called "cool celery?"

Video

This Japanese Inn Has Been Open For 1,300 Years

It's one of the oldest family businesses in the world.

Video

What Happens Inside a Dying Mind?

Science cannot fully explain near-death experiences.

More in Technology

Just In