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Alexis Madrigal

Alexis Madrigal - Alexis Madrigal is a senior editor at The Atlantic. He's the author of Powering the Dream: The History and Promise of Green Technology.
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The New York Observer calls him, "for all intents and purposes, the perfect modern reporter." Madrigal co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science Web site in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

Apple Spells Out Rules for Developers

By Alexis Madrigal
Sep 9 2010, 12:06 PM ET Comment

The process of getting an app into Apple's app store has always been a bit excruciating for developers. The unpredictability of the process seemed design to drive coders to astrological divination or some other sort of mysticism. This morning, though, the company delivered its registered developers some help in the form of a set of guidelines for the app store. Various sites have line-by-line roundups, but I liked Engadget's distillation:

All in all, there's nothing here we weren't really expecting, but it's nice to see Apple finally making these rules public -- and it's definitely refreshing to see the company address its developers with this sort of honest directness... devs have a better sense of what they can and can't do, and that's no small improvement. We'll see how these rules evolve over time -- we can already think of several edge cases, and Apple seems committed to being flexible and case-specific with the apps it allows.

Read the full story at Engadget.

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