To Tumblr or Not to Tumblr

Technology reporter Jenna Wortham lays out the case for and against Tumblr as the next hot thing in social media in Monday's New York Times. Buried deep in the article are some hard numbers about how much traffic Newsweek's ballyhooed feed sent back to its (monetizable) mother site.

Since Tumblr is currying favor among a young crowd, it could prove valuable for traditional companies and media outlets that are trying to build a relationship with that audience. And those [media] companies are no doubt aiming to win points by being early adopters of a site that is on the rise.

Tumblr is still dwarfed by Facebook and Twitter, which each have hundreds of millions of users and can be significant sources of traffic for online publishers.

Mr. Coatney estimated that posting links and notes to the Newsweek Twitter feed and Facebook page sent roughly 200,000 to 300,000 readers to Newsweek's Web site each day. By comparison, Tumblr sent closer to 1,000. But Tumblr is growing quickly. It says it is adding 25,000 new accounts daily, and each month it serves up 1.5 billion page views.

Read the full story at The New York Times.

Presented by

How to Cook Spaghetti Squash (and Why)

Cooking for yourself is one of the surest ways to eat well. Bestselling author Mark Bittman teaches James Hamblin the recipe that everyone is Googling.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

How to Cook Spaghetti Squash (and Why)

Cooking for yourself is one of the surest ways to eat well.

Video

Before Tinder, a Tree

Looking for your soulmate? Write a letter to the "Bridegroom's Oak" in Germany.

Video

The Health Benefits of Going Outside

People spend too much time indoors. One solution: ecotherapy.

Video

Where High Tech Meets the 1950s

Why did Green Bank, West Virginia, ban wireless signals? For science.

Video

Yes, Quidditch Is Real

How J.K. Rowling's magical sport spread from Hogwarts to college campuses

Video

Would You Live in a Treehouse?

A treehouse can be an ideal office space, vacation rental, and way of reconnecting with your youth.

More in Technology

Just In