To Tumblr or Not to Tumblr

Technology reporter Jenna Wortham lays out the case for and against Tumblr as the next hot thing in social media in Monday's New York Times. Buried deep in the article are some hard numbers about how much traffic Newsweek's ballyhooed feed sent back to its (monetizable) mother site.

Since Tumblr is currying favor among a young crowd, it could prove valuable for traditional companies and media outlets that are trying to build a relationship with that audience. And those [media] companies are no doubt aiming to win points by being early adopters of a site that is on the rise.

Tumblr is still dwarfed by Facebook and Twitter, which each have hundreds of millions of users and can be significant sources of traffic for online publishers.

Mr. Coatney estimated that posting links and notes to the Newsweek Twitter feed and Facebook page sent roughly 200,000 to 300,000 readers to Newsweek's Web site each day. By comparison, Tumblr sent closer to 1,000. But Tumblr is growing quickly. It says it is adding 25,000 new accounts daily, and each month it serves up 1.5 billion page views.

Read the full story at The New York Times.

Presented by

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

A Stop-Motion Tour of New York City

A filmmaker animated hundreds of still photographs to create this Big Apple flip book

Video

The Absurd Psychology of Restaurant Menus

Would people eat healthier if celery was called "cool celery?"

Video

This Japanese Inn Has Been Open For 1,300 Years

It's one of the oldest family businesses in the world.

Video

What Happens Inside a Dying Mind?

Science cannot fully explain near-death experiences.

More in Technology

Just In