Tech Entrepreneurs Have 212 Area Code Lust

Even in our technologically abundant world, scarcity remains. Caroline Waxler reports on the half-silly, half-interesting trend of New York entrepreneurs trying to acquire (or proudly noting or lusting after) 212 area coded phone numbers. eBay, apparently, does a brisk business in 212 numbers, and there is even a dedicated reseller website (212areacode.com). I guess it's just another way that tech entrepreneurs are like rappers (504 Boyz, anyone?).

The most coveted accessory in New York's tech scene isn't a new iPad app or an invitation to a private beta. It's a status symbol that comes from the city's analog age -- something that evokes the days of egg creams and subway tokens, not Silicon Alley: a 212 area code...

"A 212 can also make it seem like you are an early adopter -- like you had a cell before they even devoted area codes to them. They are a conversation piece," says Allison Mooney, a media and marketing theorist at Omnicom's MobileBehavior. She adds: "Since your phone number is quite literally your calling card, those numbers can say a lot about you and connote a certain savvy,"

Read the full story at Metropolis on The Wall Street Journal.

Presented by

Before Tinder, a Tree

Looking for your soulmate? Write a letter to the "Bridegroom's Oak" in Germany.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

Before Tinder, a Tree

Looking for your soulmate? Write a letter to the "Bridegroom's Oak" in Germany.

Video

The Health Benefits of Going Outside

People spend too much time indoors. One solution: ecotherapy.

Video

Where High Tech Meets the 1950s

Why did Green Bank, West Virginia, ban wireless signals? For science.

Video

Yes, Quidditch Is Real

How J.K. Rowling's magical sport spread from Hogwarts to college campuses

Video

Would You Live in a Treehouse?

A treehouse can be an ideal office space, vacation rental, and way of reconnecting with your youth.

More in Technology

Just In