Poor Lycos Gets a New Owner

This once cutting-edge brand has been sold yet again, this time to an Indian marketing firm. Watching Lycos bounce around, it's like watching a former NBA All-Star trying to eke out a career with a mid-tier team on shaky knees. Sad: this was the first search engine to IPO.

Search engine and portal operator Lycos has been sold to Indian digital marketing firm Ybrant Digital by South Korea's Daum Communications for $36 million.

That's significantly less than the $95 million Daum paid for Lycos in 2004. The agreement calls for Ybrant to purchase all of Daum's stock in Lycos in an all cash deal.

Read the full story at Paid Content.

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