Poor Lycos Gets a New Owner

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This once cutting-edge brand has been sold yet again, this time to an Indian marketing firm. Watching Lycos bounce around, it's like watching a former NBA All-Star trying to eke out a career with a mid-tier team on shaky knees. Sad: this was the first search engine to IPO.

Search engine and portal operator Lycos has been sold to Indian digital marketing firm Ybrant Digital by South Korea's Daum Communications for $36 million.

That's significantly less than the $95 million Daum paid for Lycos in 2004. The agreement calls for Ybrant to purchase all of Daum's stock in Lycos in an all cash deal.

Read the full story at Paid Content.

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Alexis C. Madrigal

Alexis Madrigal is the deputy editor of TheAtlantic.com. He's the author of Powering the Dream: The History and Promise of Green Technology. More

The New York Observer has called Madrigal "for all intents and purposes, the perfect modern reporter." He co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science website in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

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