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Megan McArdle

Megan McArdle - Megan McArdle is a senior editor for The Atlantic who writes about business and economics. She has worked at three start-ups, a consulting firm, an investment bank, a disaster recovery firm at Ground Zero, and The Economist. She is currently on leave.
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Megan was born and raised on the Upper West Side of Manhattan, and yes, she does enjoy her lattes, as well as the occasional extra-dry skim-milk cappuccino. Her checkered work history includes three start-ups, four years as a technology project manager for a boutique consulting firm, a summer as an associate at an investment bank, and a year spent as sort of an executive copy girl for one of the disaster-recovery firms at Ground Zero � all before the age of 30.

While working at Ground Zero, Megan started Live From the WTC, a blog focused on economics, business, and cooking. She may or may not have been the first major economics blogger, depending on whether we are allowed to throw outlying variables such as Brad Delong out of the set. From there it was but a few steps down the slippery slope to freelance journalism. She has worked in various capacities for The Economist, where she wrote about economics and oversaw the founding of Free Exchange, the magazine's economics blog. She has also maintained her own blog, Asymmetrical Information, which moved to The Atlantic, along with its owner, in August 2007.

Megan holds a bachelor's degree in English literature from the University of Pennsylvania and an M.B.A. from the University of Chicago. After a lifetime as a New Yorker, she now resides in northwest Washington, D.C., where she is still trying to figure out what one does with an apartment larger than 400 square feet.

It's Not Easy Being Green

By Megan McArdle
Aug 24 2010, 10:00 AM ET Comment

Scott Adams narrates the difficulties of building a "green" house:

The greenest home is the one you don't build. If you really want to save the Earth, move in with another family and share a house that's already built. Better yet, live in the forest and eat whatever the squirrels don't want. Don't brag to me about riding your bicycle to work; a lot of energy went into building that bicycle. Stop being a hypocrite like me.

I prefer a more pragmatic definition of green. I think of it as living the life you want, with as much Earth-wise efficiency as your time and budget reasonably allow. Now back to our story.

When I started researching the field of green building, as part of the planning for our own home, I learned that, in many cases, you can't get there from here. Allow me to share some of the things we learned. It's California-centric, but I think you can generalize from my experience.

As a rule, the greener the home, the uglier it will be. I went into the process thinking that green homes were ugly because hippies have bad taste. That turns out to be nothing but a coincidence. The problem is deeper. For example, the greenest sort of roof in a warm climate would be white to reflect the sun. If you want a beautiful home, a white roof won't get you there. Sure, you could put a lovely garden on your roof, because you heard someone did that. But don't try telling me a garden roof wouldn't be a maintenance nightmare. And where do you find the expert who knows how to do that sort of thing?

Second, the greenest sort of home would have few windows because windows bleed heat. In particular, if your lot has a view to the west, forget putting windows on that side because your family members will heat up like ants under a magnifying glass. Try telling your architect that you don't want a lot of windows on the view side. He'll quit.

Remember to skip the water-wasting lawn. White pebbles are the way to go if you want to save the Earth. I was born with almost no sense of style whatsoever, and even I hate looking at pebble lawns, although I do respect the choice.




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