Google Wave Closing Down

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Couldn't see a use-case for Google Wave, the combo instant messaging/collaboration software that Google released last year? Well, Google can't anymore either. They've decided to stop developing the service going forward, though they'll keep the lights on for loyal users for at least the next year.

By far the most memorable thing about the service was probably the Google Wave "cover" of the movie Pulp Fiction (embedded above) created by one enterprising designer

No one knows what Google's social media strategy will look like under the company's rumored new social media chief Vic Gundotra. So far, though, novelist Colson Whithead summed up the company's forays best with his self-deprecating joke, "I make love like google does social media: confused & clumsy."

Google Wave is one of several eye-catching innovations hatched by Google over the years, which have failed to make a meaningful contribution to a company that still relies heavily on its core online advertising business.

Google Wave, which stirred a great deal of interest at its unveiling just last year, was designed to aggregate users' communication in a central location open to a number of participants. Google Senior Vice President of Operations Urs Hölzle said in a statement that despite garnering "numerous loyal fans, Wave has not seen the user adoption we would have liked."

Read the full story at Marketwatch.

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Alexis C. Madrigal

Alexis Madrigal is the deputy editor of TheAtlantic.com. He's the author of Powering the Dream: The History and Promise of Green Technology. More

The New York Observer has called Madrigal "for all intents and purposes, the perfect modern reporter." He co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science website in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

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