Could Knowing Your Plane's Name Change Your Flight?

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If you haven't read the Spanish writer Javier Marías, you're really missing out. His three-volume Your Face Tomorrow is a stunning literary achievement, may be the best book of the past decade. Just to get a taste of his work, though, check out his short piece, "Airships," in the newly released anthology The Best Technology Writing 2010. The story, which first appeared in Granta, is a bouncy riff on the odd relationships we develop with different kinds of technologies.

Marías begins with his own fear of flying, detailing his need to act as an imaginary co-pilot, who must remain "attentive not only to any possible changes of mood in the engines, or to the plane's recognizable or unexpected noises, or to its scheduled or unscheduled ups and downs." Apparently, the only way he's gotten over his phobia is to carry and caress a wooden plane figurine given to him by a stewardess.

"And that same air hostess, as well as recounting a few anecdotes from her long experience in the air, made me think of planes, for the first time, as relatively 'humanizable' objects, which one could, in a way, and depending on the circumstances, mentally direct," Marías writes. "Not that there's anything very remarkable about that. Indeed, it's perfectly normal. She told me in her letter that whenever the plane she was on lurched or bumped about a bit or jolted, she would issue a silent order: 'Down, boy!' Yes, an order, an exorcism, a persuasive word."

He then delves into a gorgeous historical treatment of the way we treated ships, the ones that ply the seas. They got prominent names, respect, and even a gendered pronoun in English ("She was a good catamaran.") He quotes Joseph Conrad: Ships are "not exactly what men make them. They have their own nature; they can of themselves minister to our self-esteem by the demand their qualities make upon our skill and their shortcomings upon our hardiness and endurance."

Airplanes, airships, deserve that kind of love and admiration, Marías argues. "In fact, given how often we travel in planes, the odd thing about our relationship with them - those complex machines endowed with movement to which we surrender ourselves and that transport us through the air - is that it isn't more 'personal', or more 'animal', or more 'sailor-like', if you prefer."


Our planes need names and histories befitting a vessel humans use to knit civilization across the globe. Marías requests that the airlines give their planes "a little more literature or - which comes to the same thing - a little uniqueness; a little history and background; a little life."

One day soon, he imagines, you'll be sitting in a plane and hear this coming from the cockpit or nearby flight attendant:

'This plane, the Pierre Ménard, has had an amazing life so far. It was born ten years ago, has made five hundred flights and crossed the Atlantic on sixty-three previous occasions. It has always responded well to us, even in the most unfavourable of circumstances. It's a docile plane by nature, but very sensitive as well. Why, I remember once...'

I loved Marías' story and attitude to technology so much that I decided to take up his call to action. I got in touch with Katie Baynes, who does publicity for Virgin America, and demanded to know the names of all their planes. She sent over the list at the bottom of this post. The name should be painted near the door of the plane, so you can often spot it as you're boarding.

It turns out that the different airlines have different naming practices, it seems. United tends to name them after employees. JetBlue's are all puns on blue ("It Had to Be Blue" etc). Hawaiian Airlines has some of the best names, using the native words for birds ("Apapene").

Frontier has made the biggest show of personalizing its planes, with a cast of 60 "spokesanimals" (don't shoot the messenger!). They've even got kitschy little backstories for Larry the Lynx and Griswald the Grizzly. Grizwald, for example, seems to have a bit of a weight issue, though he likes to shake "his groove thing." His pet peeves include "beehives, bear-skin rugs, and delays on the runway."

Most of the planes' sobriquets probably don't reach the heights of literary that Marias imagined (compare: Mach Daddy vs. vs. Griswald vs Pierre Ménard), but they're better than nothing.

Perhaps, it's best then, for you to just ask the sailors aboard your airship about your plane's name and backstory. If you do, report back to me here. I'd love to hear about your experience.

And for the curious, here's the full list of Virgin America's planes' names; some of them (e.g. Dotcomsecrets air) were chosen by people who purchased the rights in a charity auction. My personal favorite: "Unicorn Chaser," as chosen by BoingBoing.

  • Spruce Moose
  • Arnold
  • Breanna Jewel
  • Dotcomsecrets air
  • Refresh air
  • Air drake
  • San Francisco Pride
  • An Airplane Named Desire
  • Airplane 2.0
  • My Other Ride is a Spaceship
  • Mach Daddy
  • The Tim Clark Express
  • YouTube Air
  • Chic Mobile
  • Superfly
  • Midnight Ride
  • Entourage Air
  • Runway Angel
  • Unicorn Chaser
  • Jefferson Airplane
  • Fred, White & Blue
  • Three if by Air
  • California Dreaming
  • Air Colbert
  • Gogo Dancer
  • Moodlights, Camera, Action
  • Fog Cutter
  • Rubular Belle
  • Jane
  • Virgin & Tonic
  • Dark Horse
  • Contents May Be Under Pressure
  • The 1 Year-Old Virgin
  • Let there be flight

[Note: I also appear in The Best Technology Writing 2010 along with friends Doug Fox, Evan Ratliff, Steve Silberman, and Anne Trubek. I made the cut with a story about this crazy magnetic storm in 1859, which pumped so much current into the air that you could run a telegraph without batteries.]

Image: martincron/flickr

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Alexis C. Madrigal

Alexis Madrigal is the deputy editor of TheAtlantic.com, where he also oversees the Technology Channel. He's the author of Powering the Dream: The History and Promise of Green Technology. More

The New York Observer has called Madrigal "for all intents and purposes, the perfect modern reporter." He co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science Web site in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

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