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Alexis Madrigal

Alexis Madrigal - Alexis Madrigal is a senior editor at The Atlantic. He's the author of Powering the Dream: The History and Promise of Green Technology.
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The New York Observer calls him, "for all intents and purposes, the perfect modern reporter." Madrigal co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science Web site in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.
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Infographic: Reddit Versus Digg

By Alexis Madrigal

Jul 28 2010, 9:46 AM ET Comment

Picture-16-660x479.pngReddit and Digg are both social media sites in which users submit large numbers of stories from which a small number are selected to "go popular." The process is nominally driven by voting. The interesting thing is: the tools are similar, but their communities and social norms aren't. This useful graphic from Rate Rush highlights these differences. It displays the top 10 domains that made the homepage from each site. Ryan Singel points out a few key points:

  • More than half of the popular Reddit links go to pics hosted on Imgur, a photo-sharing site created by a Redditor, while Digg's top destination is YouTube.
  • Reddit is also highly self-referential, with over a quarter of the top links pointing to Reddit.com.

Read the full story at Wired.




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