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Alexis Madrigal

Alexis Madrigal - Alexis Madrigal is a senior editor at The Atlantic. He's the author of Powering the Dream: The History and Promise of Green Technology.
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The New York Observer calls him, "for all intents and purposes, the perfect modern reporter." Madrigal co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science Web site in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.
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Goodbye, P.T. Cruiser

By Alexis Madrigal

Jul 12 2010, 4:26 PM ET Comment

pt cruiser polaroid.jpg We are reminded by the wonderful book/blog Obsolete: An Encyclopedia of Once-Common Things Passing Us that the last P.T. Cruiser rolled off the factory line Friday.


 "In other words, cars that were built to look old are now actually old. These are confusing times," writes the blog's author Anna Grossman.

And while you're glorying in obsolescence, don't miss this excellent demonstration of the current utility of the Yellow Pages, which has been making the viral rounds on Tumblr.

Image: flickr/justephens


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