Even non-buffs might be attracted to the several videos listed on this page, where Cirrus Design officials talk viewers through the concepts, trade-offs, and progress stages involved in building the Cirrus Vision, their forthcoming "personal jet."
I enjoy this not just because, in times of overall retrenchment, it's encouraging to see ambitious product development of any sort; and not just because in my dream life, in sharp contrast to my actual life, I would be able to have and fly one of these (~$1 million) airplanes. In my actual pre-China life I did own and fly one of their SR-20 propeller planes.
The extra pleasure for me is seeing the very people I first interviewed in Duluth ten years ago, when they had not yet delivered their first airplane to their first customer, having come so far while maintaining the same sense of excitement and passion. You'll see two of those people on the main video at the site: the CEO, Alan Klapmeier, who introduces the video, and the designer Mike Van Staagen, who when I met him was building models of cockpit interiors out of clay and wood and now is Vice President of Advanced Development. Such people bring us the new things we enjoy, and not just in the world of airplane nuts.