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James Fallows

James Fallows - James Fallows is a national correspondent for The Atlantic and has written for the magazine since the late 1970s. He has reported extensively from outside the United States, and once worked as President Carter's chief speechwriter. His latest book, China Airborne, will be published in May.
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James Fallows is based in Washington as a national correspondent for The Atlantic. He has worked for the magazine for nearly 30 years and in that time has also lived in Seattle, Berkeley, Austin, Tokyo, Kuala Lumpur, Shanghai, and Beijing. He was raised in Redlands, California, received his undergraduate degree in American history and literature from Harvard, and received a graduate degree in economics from Oxford as a Rhodes scholar. In addition to working for The Atlantic, he has spent two years as chief White House speechwriter for Jimmy Carter, two years as the editor of US News & World Report, and six months as a program designer at Microsoft. He is an instrument-rated private pilot. He is also now the chair in U.S. media at the US Studies Centre at the University of Sydney, in Australia.

Fallows has been a finalist for the National Magazine Award five times and has won once; he has also won the American Book Award for nonfiction and a N.Y. Emmy award for the documentary series Doing Business in China. He was the founding chairman of the New America Foundation. His two most recent books, Blind Into Baghdad (2006) and Postcards From Tomorrow Square (2009), are based on his writings for The Atlantic; he is at work on another book about China. He is married to Deborah Fallows, author of the recent book Dreaming in Chinese. They have two married sons.

Fallows welcomes and frequently quotes from reader mail sent via the "Email" button below. Unless you specify otherwise, we consider any incoming mail available for possible quotation -- but not with the sender's real name unless you explicitly state that it may be used. If you are wondering why Fallows does not use a "Comments" field below his posts, please see previous explanations here and here.

I, for one, welcome all Kent Brockman allusions

By James Fallows
Oct 10 2008, 6:26 AM ET

I am touched (sincerely) that a number of people have written in to explain that the headline I mentioned liking yesterday -- "I, For One, Welcome Our Chinese Banker Overlords" -- was based on a famous riff by Anchorman Kent Brockman on The Simpsons.
 


I take these in the spirit of "psst, you have some spinach in your teeth"-style friendly warnings. It dilutes my gratitude not at all to say, I am aware of this, and it was the point! The drollness and incongruity of applying the familiar Brockman theme is what I thought was funny. And, no, no, no, I'm not implying any similarity among the different kinds of overlords! It just made me laugh.

Serious point: when writing for the mixed audience that comes to web sites -- much more thoroughly mixed by nationality, language skill, age range, and cultural reference points than is the case for most print publications -- it can be a challenge to figure out exactly how much to explain. Some parts of an audience will instantly get any quote or reference -- "Luke, I am your father" / Dave's "Top Ten" List / "Harmonious Society" / "I, for one, welcome.." Others won't. Explain too little, and you're being obscure; explain too much, and you risk sounding over-obvious or killing a joke -- with instant feedback either way.

Anyone who has ever written or spoken via any medium in any age has faced the challenge of knowing the audience. But with newspapers, magazines, and books the problem it's not as tricky because like-minded audiences tend to self-select. That's true to a degree of web sites. But the worldwide reach, the scale, the speed, the unpredictable patterns of searching and linking, etc all make for a larger probability that a given posting may be seen by people outside its "natural" audience.

The solution is probably one that good written publications apply in any case, and that is also generally useful in life: finding  unobtrusive ways to explain allusions when there's even a slight chance they may be missed. In conversation, I absolutely hate it when people say "Have you heard of Mr. X?" or "Does the name Y mean anything to you?" I prefer to say, "Mr X, who of course was Czar of all the Russias, ..." or "Mr. Y, the renowned pimp from Baltimore,..."  If you say "of course" or "the famous" you can convey the information while implying that of course the other party already knows it. On the same principle, I always say my name as the first thing out of my mouth when meeting someone I haven't seen for a while, to avoid any potential "What the hell is this guy's name?" awkwardness on the other end. Correspondingly, I think people are behaving badly when they fail to extend the same courtesy, and I outright hate it when someone asks, "Do you remember me?"  I generally do, but this gets things off on the wrong foot.

In any case, thanks to readers for the reminders. And shortly, the much less lighthearted topic of economic collapse. Jeesh.



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