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James Fallows

James Fallows - James Fallows is a national correspondent for The Atlantic and has written for the magazine since the late 1970s. He has reported extensively from outside the United States, and once worked as President Carter's chief speechwriter. His latest book, China Airborne, will be published in May.
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James Fallows is based in Washington as a national correspondent for The Atlantic. He has worked for the magazine for nearly 30 years and in that time has also lived in Seattle, Berkeley, Austin, Tokyo, Kuala Lumpur, Shanghai, and Beijing. He was raised in Redlands, California, received his undergraduate degree in American history and literature from Harvard, and received a graduate degree in economics from Oxford as a Rhodes scholar. In addition to working for The Atlantic, he has spent two years as chief White House speechwriter for Jimmy Carter, two years as the editor of US News & World Report, and six months as a program designer at Microsoft. He is an instrument-rated private pilot. He is also now the chair in U.S. media at the US Studies Centre at the University of Sydney, in Australia.

Fallows has been a finalist for the National Magazine Award five times and has won once; he has also won the American Book Award for nonfiction and a N.Y. Emmy award for the documentary series Doing Business in China. He was the founding chairman of the New America Foundation. His two most recent books, Blind Into Baghdad (2006) and Postcards From Tomorrow Square (2009), are based on his writings for The Atlantic; he is at work on another book about China. He is married to Deborah Fallows, author of the recent book Dreaming in Chinese. They have two married sons.

Fallows welcomes and frequently quotes from reader mail sent via the "Email" button below. Unless you specify otherwise, we consider any incoming mail available for possible quotation -- but not with the sender's real name unless you explicitly state that it may be used. If you are wondering why Fallows does not use a "Comments" field below his posts, please see previous explanations here and here.

The coming of the air taxis, part 538

By James Fallows
Sep 8 2008, 12:12 PM ET

For years and years now -- nine years, to be precise, since this 1999 article in the NY Times magazine and my subsequent Atlantic article and book Free Flight -- I've been arguing that the mounting hassles of airline travel, and the emergence of radically cheaper, safe small planes, would make "air taxis" increasingly popular.*

DayJet, the best-funded and most widely-known of these services -- plus the one I have found most interesting --  ran into setbacks this summer during the credit and fuel-price crunch, but it now is expanding again. SATSair, which uses new, small Cirrus SR22 propeller airplanes for routes on the East Coast, has seen a significant rise in business this year.

Now comes Miwok Airlines, run by a software entrepreneur and Israeli AF air traffic controller named Gad Barnea, which will provide short-haul service using Cirrus airplanes in and around the LA basin. LA Times article on Miwok here; analysis by my friend Chet Richards here. The company plans to serve 40 small airports from roughly Oxnard to San Diego. According to a CaltTech professor quoted in the LAT, "It's not competition to the airlines but a competitor to driving."



What makes it like a taxi service, and unlike a scheduled airline, is that Miwok needs to send a plane to Oxnard -- or Torrance or San Bernardino -- only when a customer wants to go there. That is, it can "serve" 40 small airports but not necessarily go to any specific airport for days at a time. What makes it different from DayJet is that the Cirruses, while very comfortable, cost much, much less to buy and operate than even small jets. (For six years before coming to China, I owned and flew a less-fancy CIrrus SR20.)

Any airplane-related business is a challenge. Any of these companies might or might not make it. But every year, more people are choosing to travel this way, which is a sign of the even greater challenges for the airlines.   
____

* If you missed the book: These services would use small airplanes to allow non-rich travelers to do what people rich enough to have private jets have done for years: go direct from the airport nearest their home or office to the airport nearest their real destination, rather than driving miles to DFW and then changing in ORD. (The United States is packed with these small airports, capable of handling small jets.) And it would allow them to travel when they wanted, rather than by the airlines' schedules.

By the way: if you think these little airplanes are going to clog up the skies for the already-delayed airlines, you really need to read one of these articles or books. The point hard to understand unless you've spent time flying to little airports is that most U.S. airports, and most routes through the sky, are not congested at all. The guiding idea of any air taxi service is: if an airport already has airline service, air taxis have no business going there. The airports they're looking for are the ones with no airline service now, and their goal is to stay far away from the one crowded part of the sky: the approach corridors to big, crammed airports like LAX and JFK.


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