Steve Blank

Steve Blank is a retired Silicon Valley serial entrepreneur-turned-educator and the author of The Four Steps to the Epiphany. He writes regularly at www.steveblank.com. More

Steve Blank is a retired serial entrepreneur-turned-educator who is changing how startups are built and how entrepreneurship is being taught. He created the Customer Development methodology that launched the lean startup movement, and wrote about the process in his first book, The Four Steps to the Epiphany. His second book, The Startup Owner's Manual, is a step-by-step guide to building a successful company. Blank teaches the Customer Development methodology in his Lean LaunchPad classes at Stanford University, U.C. Berkeley, Columbia University and the National Science Foundation. He writes regularly about entrepreneurship at www.steveblank.com.

The Idea That Beats Facebook Is Out There—but Where?

The Idea That Beats Facebook Is Out There—but Where?

It cannot be that Facebook, Twitter, Instagram, Pandora, Zynga, LinkedIn are the pinnacle of social software. More »

How to Have an Epiphany

How to Have an Epiphany

Can insights be taught? Maybe not. But we can learn how to employ rare revelations. Here's how. More »

The Entrepreneur's Identity Crisis: How to Find a Purpose and Execute It

The Entrepreneur's Identity Crisis: How to Find a Purpose and Execute It

Whether they're entirely original ventures or a new division in an existing company, many startups lack awareness of who they are, what they want to do, or how they'll do it. More »

A Great Way to Kill Your Startup: Listen to All Your Customers

A Great Way to Kill Your Startup: Listen to All Your Customers

The goal of listening to customers is not please every one of them. It's to figure out which customer segment serves your needs More »

SOPA Is a Symbol of the Movie Industry's Failure to Innovate

SOPA Is a Symbol of the Movie Industry's Failure to Innovate

This controversial anti-piracy legislation is all about studios making excuses for their technological backwardness and looking out for their short-term profit More »

The Best Way to Kill Your Start-Up: Waiting for 100% Certainty

The Best Way to Kill Your Start-Up: Waiting for 100% Certainty

Watching an entrepreneur fail is sad, but watching but watching them fail from a lack of nerve is tragic. More »

Why Venture Capitalists Should Be Start-Up CEOs

Why Venture Capitalists Should Be Start-Up CEOs

"A man who carries a cat by the tail learns something he can learn in no other way," Mark Twain once said. What most venture capitalists lack is not brains, but experience. More »

Apple's Marketing Playbook Was Written in the 1920s

Apple's Marketing Playbook Was Written in the 1920s

Alfred Sloan's two marketing principles -- "a car for every purse or purpose" and "dynamic obsolescence" -- have helped make the iPhone possible More »

What Every Government (Except One) Doesn't Get About Startups

What Every Government (Except One) Doesn't Get About Startups

What defines an entrepreneur? Most governments don't know. That's why only one has engineered a successful entrepreneurship cluster from the ground up More »

Finally, a National Incubator For Our Best Scientists and Engineers

Finally, a National Incubator For Our Best Scientists and Engineers

Why a new "Y-combinator for scientists" is a big, big deal More »

The Biggest Story in Photos

Protests Spread Across Brazil

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