In truth, just about everyone at KFI except Ms. B. refers to Arbitron as "Arbitraryon." This is because it's 100 percent diary-based, and diary surveys are notoriously iffy, since a lot of subjects neglect to fill out their diaries in real time (especially when they're listening as they drive), tending instead to wait till the night before they're due and then trying to do them from memory. Plus it's widely held that certain ethnic minorities are chronically mis- or over-represented in metro LA's Books, evidently because Arbitron has a hard time recruiting these minorities as subjects, and when it lands a few it tends to stick with them week after week.

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