CONSUMER ADVISORY   As it happens, these two are products of Berkeley Premium Nutraceuticals, an Ohio company with annual sales of more than $100 million, as well as over 3,000 complaints to the BBB and the Attorney General's Office in its home state alone. Here's why. The radio ads say you can get a thirty-day free trial of Enzyte by calling a certain toll-free number. If you call, it turns out there's a $4.90 S&H charge for the free month's supply, which the lady on the phone wants you to put on your credit card. If you acquiesce, the company then starts shipping you more Enzyte every month and auto-billing your card for at least $35 each time, because it turns out that by taking the thirty-day trial you've somehow signed up for Berkeley's automatic-purchase program—which the operator neglected to mention. And calling Berkeley Nutraceuticals to get the automatic shipments and billings stopped doesn't much help; often they'll stop only if some kind of consumer agency sends a letter. It's the same with Altovis and its own "free trial." In short, the whole thing is one of those irksome, hassle-laden marketing schemes, and KFI runs dozens of spots per day for Berkeley products. The degree to which the station is legally responsible for an advertiser's business practices is, by FTC and FCC rules, nil. But it's hard not to see KFI's relationship with Berkeley as another indication of the station's true regard for its listeners.

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