It's a little more complicated than that, really, because excessive spots can also affect ratings in less direct ways—mainly by lowering the quality of the programming. Industry analyst Michael Harrison, of Talkers magazine, complains that "The commercial breaks are so long today that it is hard for hosts to build upon where they left off. The whole audience could have changed. There is the tendency to go back to the beginning and re—set up the premise. It makes it very difficult to do what long-form programming is supposed to do."