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A Heritage Brand Goes High-Tech
If you're serious about a good night's rest, and don't blink at spending tens of thousands of dollars on a mattress, then you've probably heard of Hästens.The Swedish luxury bed company, a fifth-generation, family-owned business, started out as a manufacturer of saddles and carriage furniture back in 1852. Since then, the brand has come to specialize in top-of-the-line beds hand-crafted from cotton, linen, horsehair, wool, and flax.
It's common in Sweden for these mattresses to be passed down through generations--a testament to their high-quality construction. The beds are officially guaranteed for 25 years.
Hästens's commitment to all-natural materials, which won faithful fans more than a hundred years ago when "green" wasn't an ubiquitous consumer lifestyle, now attracts a legion of eco-aware sleepers. Even the beds' fire retardant coating, required of all mattresses, is an Earth-friendly, salt-based solution. (The solution nevertheless holds its own against major blazes.)
This month, this historically low-tech company will introduce an intriguing new model, Lenoria, that boasts an unexpected feature: Bluetooth connectivity. Lenoria (from $14,320) is the only all-natural bed that adjusts positions with Bluetooth technology, controlled by an app on your Android phone. The bed powered by an Okimat 8 motor, which allows for virtually silent movement. And let's put those "geriatric" accusations to bed. Hästens found that young, urban customers were asking for adjustable mattresses too, as customers spend more and more time reading, watching TV and even working in bed.
Lenoria also sports a wall-hugging feature that enables the bed to maintain consistent distance from the wall above the bed's head, no matter what position it morphs into. This ensures that bedside tables and light switches remain within reach.
Talk about comfort technology.
