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Love might not cost a thing, but Valentine's Day still does.

In 2012, the average U.S. consumer spent $126 on Valentine's Day--an increase of 8.5 percent over the previous year. The largest percentage of that amount went towards jewelry purchases, with Americans collectively purchasing a staggering $4.1 billion worth of baubles. However, many consumers - 82%, accordingly to a survey conducted last year by online dating website eHarmony - expressed the desire to receive an experience, rather than an object, for Valentine's Day. Which means you'd better start planning that romantic dinner now.

The resourceful Casanova knows where to turn for assistance in planning a perfect night out. From smartphone apps to appetizers, the companies below each offer valuable services that help streamline the process.

Paper by Paperless Post Founded in 2009 by siblings Alexa and James Hirschfield, Paperless Post set out to prove that e-vites could look as attractive and high-end as their printed counterparts. But the trailblazing company's artful designs garnered such a loyal fan base that Paperless Post recently announced that it would in fact begin offering a limited number of paper invites. Choose your favorite design and you'll receive a set of handsomely printed cards by mail., from $1

H. Bloom Hero Rather not run around for flowers? H. Bloom, the luxury floral subscription company, has it handled with H. Bloom Hero, a new service that allows you to preemptively order flowers for the big days you shouldn't forget. The Superhero package will deliver bouquets to your office up to three times a year so you can arrive at the restaurant on Valentine's Day with flowers in hand., $165 with complimentary delivery Wine App A romantic dinner never pairs well with an ill-chosen Gewürztraminer. The wine app for iPhone and iPad comes with a database of over 1.5 million bottles of wine. Stuck between two merlots? The app will do side-by-side comparisons, give a price estimate and educate the uneducated about varietals and regions. Once you find a bottle you like, it will store your tasting notes and later, keep track of how many bottles left in your wine cellar., $2 Think outside the (jewelry) box this year. If Valentine's Day is about pampering, it's impossible to go wrong with starting it with a spa day at the Mandarin Oriental, The Peninsula or Bliss. A gift certificate from, available in denominations from $25 to $1000, gives your recipient access to more than 20,000 spas, yoga studios, and fitness centers worldwide. Best of all, these certificates never expire.

The Capital Grille The Capital Grille is at your service this Valentine's Day. The restaurant will fulfill requests to surprise your guest with a complimentary amuse bouche to start your dining experience or a personal visit from the chef. Click here to make your Valentine's Day reservation today.