Leaders in every industry have begun taking advantage of social technology, erasing distinctions between “social business” and business. Increasingly, customers and employees expect companies to integrate social into core business processes. Any business that isn’t social by design won’t stay in business.

As companies embrace Social Business, they are becoming more engaged, transparent and nimble in their daily work. This benefits not only a company’s employees but also its customers.

“We care a lot about taking care of the customer and making them successful,” says Jeff Bowman, eBusiness Manager at Caterpillar. “As Caterpillar goes forward implementing Social Business, we look to be a customer experience leader.”

Watch this video to learn more about how social technologies are being implemented at Caterpillar to provide exceptional customer experiences.