The Social Business Blog
Implementing digital into retail means that commerce isn’t simply about promoting and selling products anymore.
Customer Testimonial: Caterpillar Gives Customers an Exceptional ExperienceLearn how Caterpillar is integrating social business to help the boost internal collaboration and give its customers what they need.
Smart Companies are Using Business Analytics to Understand Social DataUtilizing social data can help companies develop services that anticipate customers’ needs before they change, instead of after the fact.
Moving From Social Business to Simply BusinessWith more companies investing in social technology, soon all businesses will be social businesses.
You Don't Become a Social Business by Just Building Social NetworksBusinesses are starting to realize that implementing social is an economic necessity rather than just a marketing strategy.
Innovator Chat: Engaging Customers with Exceptional Digital ExperiencesLarry Bowden from IBM responds to questions on how implementing Social Business helps a business to better engage with its customers.
Get Social. Do Business.Moving beyond social media, social technology can help transform business by empowering employees and engaging directly with customers.
Reaching the Multi-Tasking Consumer on Their Mobile DeviceAs consumers become more dependent on mobile devices, companies will need to build platforms and create experiences that meet the needs of these on-the-go customers.