In a recent survey of more than 1,700 CEOs, 71% rated their employees as their most important source of sustained economic value.

As technological advances help a business grow, it is critical for them to not only recognize how technology impacts their customers but also employees. An emerging concept called “workforce design” is using technology to help companies offer employees meaningful work, create engaging experiences and encourage them to grow within their positions.

“Successful organizations typically recognize three critical facets of their workforce,” says Tim Geisert, Vice President of Marketing for Smarter Workforce at Kenexa, an IBM company. “For these companies, it’s all about capability (what the workforce already knows); capacity (what it has the ability to learn); and culture (what it can do collectively).”

Learn more about building a Smarter Workforce by reading Rethinking How Work Works and watching Using Data and Analytics to Help Increase Employee Retention.