CMOs and CIOs need to join forces to decipher the vast amount of digitally created customer data.
Predictive analytics can help business leaders seize opportunities and minimize risks in today's rapidly changing marketplace.
To close the gap between marketing and IT, the CMO and CIO must work towards a set of jointly defined, mutually beneficial goals.
Today's CMOs feel unprepared to tackle the challenges sparked by the data explosion. Enter the CIO.