Power in Data: Turning Facts into Discoveries (Infographics, Blog, Expert Q&A)
Traditionally, CMOs and CIOs have played on separate fields. But, in our era of Big Data, the CMO and CIO must partner on a marketing-technology strategy that will maximize ROI and drive revenue growth. In fact, it's already happening.
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60% of marketers deem their lack of alignment with IT their #1 obstacle to reaching consumers. CEOs predict social media will be the #2 most-used method to engage customers in 5 yrs—after face-to-face interactions. 79% of CMOs anticipate high job complexity ahead, yet only 48% feel prepared to deal with it.
     

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