With the right tools, CMOs can use social media to build consumer trust and generate revenue gains.
To launch a successful online marketing strategy, you must identify your goals, set your target, and always measure ROI.
It's time for businesses to create a centralized analytics department--led by a strong, well-respected, and committed leader.
Innovative algorithms can help businesses understand their customers' opinions and buying patterns on a deeper level
Social networking has made it critical for CMOs to focus on the customer experience more than ever before.
Social media has turned your consumers from a faceless population to a "demographic of one."