With consumer exuberance of mobile apps in full display, many enterprises are finding opportunities within their customer bases, business partners and workforce to deliver value by creating the perfect mobile app.

Empowered consumers are demanding new engagement models on their terms with the companies they do business with. And, unfortunately, many companies are also inefficiently expending a lot of capital, time, resources – and worse – opportunities developing apps that don’t add much value to their brands, businesses, or bottom lines.

What, then, is making the difference between the winners and losers in capitalizing on the promises offered by the unique characteristics and benefits of mobile? Learn more by reading Capitalizing on Mobile Moments for Smarter Commerce.