The Big Data Blog
Discover how organizations are using big data to find the best data
How Big Data Could Help Cure CancerPowerful computers capable of processing patients’ genetic data could be the answer to more personalized, more effective cancer treatments.
Your Information: To Share or Not to Share?The concern consumers once felt when asked to share personal data with stores is giving way to a hunger for custom-tailored deals.
As Big Data Grows, a New Role Emerges: the Chief Data OfficerAdding this new position to the C-Suite will help companies utilize Big Data to gain a competitive advantage.
Innovator Chat: Improving the Customer Experience with Big DataInhi Cho Suh from IBM responds to questions on how Big Data is reinventing how decisions are made.
Big Data Can Help Prevent "Showrooming" at Retail StoresRetailers are beginning to unlock the mysteries of human behavior and understand why people buy what they do when they do it.