Innovation Wanted!
For the third consecutive year, Apple tops the list of most innovative companies.
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Gary Marcus set out to learn guitar at the age of 40 and instead learned about learning. What he discovered about learning could change the way many of us learn.
Marcus, who calls the video game 'Guitar Hero' "a gateway drug," said that it took adulthood lessons and experience for him to learn how to learn. He spoke Tuesday at The Atlantic Meets the Pacific forum, an event that looks at the intersection of emerging technologies and ideas with how people use them.
Marcus says the research doesn't support the notion that children simply learn things easier than adults -- with a few exceptions, such as perfect pitch.
"There's a classic idea that to learn things easily you have to start as a child that isn't supported in the literature," he said. "Kids are practicing so much more because they don't have day jobs, they don't have children to raise, they don't have parents to care for."
Author Malcolm Gladwell reported that it takes 10,000 hours of practice to learn something, an idea that has limited resonance with Marcus.
"The problem is that the 10,000 hours theory ignores the talent and ignores the kind of practice," Marcus said. "Practice is an absolute prerequisite and it can get you somewhere, but you have to focus on your weaknesses."
For Marcus, the weakness was rhythm and timing. "The easiest way to better that is practicing with a metronome, which is unbelievably tedious," he said. "I started practicing with a drum machine."
The drum machine gave him variety and the learning brain likes variety.
That led Marcus to the idea of 'willpower hacks,' ways of tricking yourself into getting around obstacles or things that inspire resistance to doing unpleasant work, like facing and challenging your weaknesses.
"A lot of adults are easily discouraged," he said.
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For the third consecutive year, Apple tops the list of most innovative companies.
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