Google's Sebastian Thrun on How to (Really) Change the World

"Build it. Break it. Improve it." That was the Universal Law of Invention as defined by this year's incredible ALVA Award winner, Sebastian Thrun. From the Google Self Driving Car to Google Glass to the education start-up Udacity, Thrun has led remarkable teams in the creation of products that will truly change the way the world works in the future.
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Great inventors--and great inventions--solve problems, address real needs, and make the world work better. To recognize the next generation of world-changing creators, we created the ALVA Award in partnership with GE, which takes its name from the legendary inventor who inspired us: Thomas Alva Edison.

This year, we were honored to award the ALVA to Sebastian Thrun, who joined us live at the 99U Conference for an incredible presentation outlining his approach to making ideas happen. Along the way, Thrun talked about the importance of setting wildly ambitious goals, embracing failure as an opportunity to learn, iterating as fast as you can, and giving your team members the autonomy they need to invent.

Watch Thrun's 99U Talk:

About the author of this Post

Behance Team
Since 2006 the Behance Team has set out to put control into the hands of countless creative professionals suffering from inefficiency, disorganization, and careers at the mercy of bureaucracy. Occasionally, they share those insights through its 99U Think Tank and Conference.
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