Secrets of Innovation – The Atlantic
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The Amazing History and the Strange Invention of the Bendy Straw

After 7,000 years of "drinking tubes", two men reinvented the straw in the last 150 years. The first made it modern. The second made it bend.

From the Archives

The 1889 Article That Predicted Siri

The phonograph's invention sparked wild speculation about the future of "talking machines"

The 1945 Article That Predicted the Internet

A 60-year-old vision of "infostructure," the basis of the 21st century e-conomy

The 1955 Article That Predicted the Modern Car

"Perhaps the driver will wear wrist electrodes." Okay, so it got some things wrong.

America's Next Killer Ideas From Google, Under Armour, and More Caltech

America's Next Killer Ideas From Google, Under Armour, and More

A flashlight that can find cancer. Fake leaves that turn sunlight into fuel. A shirt that tells you if you're feeling sluggish. They're all real, and they're all right here.

Big Box Brother: While You Shop the Mall, the Mall Shops You reuters

Big Box Brother: While You Shop the Mall, the Mall Shops You

In the Black Fridays of tomorrow, as you browse the aisles, your bleary-eyed family members won't be the only things keeping you company

The Internet: Triumph or Tragedy of Innovation? shutterstock

The Internet: Triumph or Tragedy of Innovation?

The Web's core innovation for most users is the free (or nearly free) and easy distribution of media. Is that good for America?

Stamen's Big Idea: Blankets Made From Open-Source Maps of the World stamen

Stamen's Big Idea: Blankets Made From Open-Source Maps of the World

We asked Stamen, an award-winning design and technology studio in San Francisco, for its smartest new innovation. Here is what they gave us.

Samsung's Killer Idea: The Refrigerator With a Smart Screen and Apps samsung

Samsung's Killer Idea: The Refrigerator With a Smart Screen and Apps

We asked Samsung for its smartest new invention. This is what they gave us.

MasterCard's Killer Idea: The Post-Plastic Credit Card  MasterCard

MasterCard's Killer Idea: The Post-Plastic Credit Card

We asked MasterCard for its smartest new invention. Here is what they gave us.

Making Innovation Cheap and Easy shutterstock

Making Innovation Cheap and Easy

The price of starting a company has never been lower, and science is unpacking the common characteristics of entrepreneurs

The Big Data Boom Is the Innovation Story of Our Time wikipedia

The Big Data Boom Is the Innovation Story of Our Time

For centuries, breakthroughs in innovation rely on breakthroughs in collecting and measuring data. That should make us optimistic.

Intel's Killer Idea: The Ultra-Efficient Processor of the Future Intel

Intel's Killer Idea: The Ultra-Efficient Processor of the Future

We asked Intel Labs for its smartest new invention. Here is is.

The 8 Best Innovation Ideas From Around the World dannysullivan

The 8 Best Innovation Ideas From Around the World

What if we took the world's best ideas for helping young companies and stitched them together to create a kind of super-nation for innovation? Maybe it would look like this...