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Why We Can't Stop Liking the Brands We Loved as Kids

A story of neural networks and affect-based heuristics. Also, Tony the Tiger.

Why You're Bad at Giving Gifts

Why You're Bad at Giving Gifts

Ironically, we're awful gift-givers precisely because we spend too much time trying to be considerate.

Can 'Shoppable Shows' Save TV Advertising?

Can 'Shoppable Shows' Save TV Advertising?

Broadcast is slowly dying. Here's a good-looking plan to save it.

The Polar Vortex Kept Shoppers at Home—Will the Economy Pick Up Now?

The Polar Vortex Kept Shoppers at Home—Will the Economy Pick Up Now?

Are consumers ready to come back out and start spending again?

Why Are So Few Books From the 20th Century Available as Ebooks?

Why Are So Few Books From the 20th Century Available as Ebooks?

... while the vast majority of songs are on iTunes and YouTube?

How China (and the Rest of the Emerging Markets) Spend Today

How China (and the Rest of the Emerging Markets) Spend Today

After 30 years of catchup growth, consumers around the world are starting to look more and more American. 

The Algorithm Economy: Inside the Formulas of Facebook and Amazon

The Algorithm Economy: Inside the Formulas of Facebook and Amazon

Today we rely on digital monopolies to organize and personalize our reading and shopping experiences. Is that so bad?

The Agony of Perfectionism

The Agony of Perfectionism

The fortress of classic economics was built on the slushy marsh of rational consumer theory. Thinking you can have every piece of information about a product is, in fact, anything but rational.

Study: Consumers Will Pay $5 for an App That Respects Their Privacy

Study: Consumers Will Pay $5 for an App That Respects Their Privacy

A new report finds that people are weary of the hidden costs of free. 

The Loneliness Loop: Why Feeling Sad Makes Us Shop and Shopping Makes Us Sad Maridav/Flickr
The 11 Ways That Consumers Are Hopeless at Math Reuters

The 11 Ways That Consumers Are Hopeless at Math

This is your brain on shopping, and it's not very smart

The End of Retail: Why the Future of Shopping Doesn't Need Workers Reuters

The End of Retail: Why the Future of Shopping Doesn't Need Workers

After quadrupling in the second half of the 20th century, retail work is stuck and declining as a share of the economy

The Biggest Story in Photos

Photos of the Week: 12/13-12/19

Why We Tend to Show Our Left Side in Pictures
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The Atlantic Monthly

The real roots of midlife crisis, the curious case of Jesus's wife, when schools are too strict, the coming fall of Facebook, the new science of hit songs, and more

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